Authentic. Direct. Discounted.
Designer Brands We Carry
We buy directly from authorized distributors, so every frame in our Ajax optical store is genuine — at up to 70% off department store pricing. Tap a brand to learn its history and see what we carry.
28 Designer brands is a lot of names, but the selection process behind each one is the same: we work with authorized distributors, not grey-market resellers, so every pair that reaches our Ajax optical store is genuine. That's the difference between an outlet and a discount bin — the prices are lower because the supply chain is shorter, not because the product is a step down.
Tap any brand above to read its history and see what makes its eyewear distinct, from Gucci's maximalist Italian design to Lindberg's minimalist Danish engineering. Selection varies by season, so if you're looking for a specific style or brand, our opticians in Ajax can tell you what's currently in stock before you make the trip from Pickering, Whitby, or elsewhere in Durham Region.
Find your next pair
Visit our Ajax optical store or book an eye exam to get started.






